There was a time when Marketing rules were unnecessary. People did not feel the need to be convinced of the value of a product but emotional feelings came out just looking at the spec sheet. TVR cars never needed a Marketing champion to find a buyer. When in far September 2017 the new TVR Griffith was introduced at the Goodwood Revival enthusiasm was massive and many enthusiasts payed the deposit to buy the TVR of the new era.
Were a lot efforts compulsory by a Marketing strategy? Of course no. Because the new Griffith was just beautiful and Ceo Les Edgar spent few words: the essence of the car was immediatly clear.
On the T440R this impressive core is even clearer. The only one roadgoing version is for sale at the stunning price of nearly 193,000 £ (226.000€). Here’s the ad text: ”