Take a look at this TVR adverstising: it’s quite impossible to find such a scenery at present. Different brand cars share frames, components and engines to maximize economies of scale. The result is that many car are very similar to eachother so this takes to popularize a product. But there are other problems: technologies runs very fast. And brands need to sell as many cars as they can to gain money to be on the run.
Another result: nowadays cars are willing to loose their value in a very short time. Even supercars are perceived as “used” cars rather than special ones even after some years. Now you can have a Porsche 996 Turbo (420 hp, 4wd, 305 km/h) for 45.000 euros. Official dealers have a lot of trouble in selling used F430s of who purchased a 458. And so on…
You cannot consider a Lamborghini a crazy car anymore. The Countach was fantastic: very fast, wonderful thanks to Bertone, extremely questionable as concerned the assembly level, with a crazy side mirror (only a half went down)… Wat we have now? An Audi engine into a 4wd supercar.
TVR has always thought about a very special way of building its cars: by hand! And we think that’s a special value added for who’s looking for a very special car. You can say with any doubt that a TVR is crazy: its design doesn’t look like any other, it’s equipped with a race engine (we speak about Y2K TVRs), it hasn’t anything to guarantee some kind of safety, the door handle is a button under the side mirror…
Something else is very typical for TVR: All the knowledge to build these fantastic creations is in the hands and heads of the TVR engineers and staff. Once production has stopped, it is very difficult to nearly impossible to gather this knowledge again to build a typical pre-2007 TVR. TVR's website has changed to "website lauches soon" (as of Feb 2010), so there is also hope that the new cars will be also satisfyable in quality.